MIFE 2007

The 5th Middle East & North Africa International Franchise Exhibition was held from the 3rd – 5th April, 2007 at the Cairo Marriott Hotel.

The event was inaugurated by H.E Eng. Rachid M. Rachid, Minister of Industry and Trade, and H.E. Dr. Atef Ebeid, Former Prime Minister.

Some of the highlights of MIFE 2007 were, 39 Local Exhibitors and 28 International Exhibitors, around 16.900 visitors.

MIFE 2007 aimed at offering a broad range of franchising and licensing opportunities and seeking new local franchisees, with the purpose of assisting in the development of our national economy through achieving worthwhile investments.

MIFE Conference 2007

Renowned franchise and license Speakers from around the world contributed at the MIFE 2007 Conference, which was attended by many eager visitors. There were 12 modules, each discussing several topics, they were:

1. Introduction to franchising.
2. The Arab Franchisors: Obstacles and Pillars of Success.
3. Managing your profitable franchise system.
4. The importance of SMEs Stock Exchange in supporting local franchisors.
5. Introduction to Merchandise Licensing.
6. Differences of legal aspects between licensing and franchising.
7. Types of licensing agreements known in Egypt.
8. IPR role in protecting franchising and licensing in Egypt.
9. How to make money from licensing business.
10. Types of licensing agreements and the relationship between the licensor and the licensee.
11. Relative licensing laws in Egypt.
12. IMC role in supporting franchising and licensing companies.

World Franchise Council Meeting (April 1st-2nd, 2007)

The World Franchise Council was founded in 1994; it is an amicable, non-political association of 35 National Franchise Associations around the world.
Its objectives are to inform each other of developments and to represent international bodies.

EFDA has been accepted as a full member at the WFC in 2005. The WFC holds a bi-annual meeting at one of the member countries. For the first time in the entire MENA region (The WFC meeting had been hosted by Egypt. These International Franchise Associations, members at the WFC had participated at this event. It took place from the 1st – 2nd April, 2007 at the Cairo Marriott Hotel).

www.worldfranchisecouncil.org

Franchising Seminar 2005

The Egyptian Franchise Development Association (EFDA) in partnership with the African Development Bank (ADB) organized a ‘Seminar on Franchising Development in Egypt’, on November 24, 2005 at the Semiramis Inter-Continental Cairo Hotel.

The prime objective of this seminar was to review the successes and challenges the franchising sector in Egypt is facing, and to agree with the participants on the strategies forward to strengthen the sector further.  The secondary, and equally important objective was that this seminar would provide the essential basic information for the franchising sector stakeholders, including the African Development Bank. Such information would enable the ADB to conduct an assessment and develop a franchising sector support program with the ADB office in Egypt. The aim of this support program will be to strengthen the sector in Egypt.

There was a wide stakeholder involvement by franchisors, franchisees, financial institutions, lawyers, and government and private sector support structure representatives who made it possible to accomplish the aforementioned objectives.